Küstenperle – Fofftein för de ganze Familie

Bräutigam & Rotermund accompanied the Kahlke-Schneider family from the beginning and developed a vision in Brand Strategy Workshops, elaborated the brand values, and designed a brand story, which served as a basis for all further measures.
The core theme is the modern interpretation of the traditional and regional values of the North Sea. In cooperation with the architects, we developed spatial communication and a guidance system for the entire building. At the heart of the communication are maritime illustrations, which are used both boldly on walls and individually as a repeat on wallpaper and promotional items. In addition to the visual language, a characteristic text tonality was developed based on the Dithmarsch plat. The hotel brochures as well as a responsive website incl. the booking tool complete the external presentation.