New projects and more: read up on all the latest from our branding studio in Hamburg.

Grafikmagazin - The print magazine for creatives presents outstanding work from the fields of graphic design, illustration, corporate design, typography, print & paper every two months. In the section Grafik+ we were invited to talk to Christine Mossmann about our newly developed brand design for diffferent and explain how to create a visual identity for a client in the middle of a fundamental change process.

You can read the full article in the print edition and order it here. Click here for the case.

The decision has been made: After four months of trial runs and the evaluation of various parameters, such as individual surveys of daily stress levels, well-being, sick days, workload, and the associated progress within projects, we collectively came to the decision as a team to firmly anchor the 4-day work week in our organization and further cultivate our New Work mindset. “At BR*Studio, we embrace dialogue at eye level, are open to innovation, and are constantly working on ourselves to become one of the most attractive employers in the industry,” says Managing Director and founder Stefan Bräutigam, who is delighted with the forward-looking decision.

The family business AUG. PRIEN employs around 820 people at a total of 7 locations in Germany. With over 150 years of experience, its services range from project development to the construction and maintenance of residential buildings, offices and hotels, as well as bridges, tunnels and ports. “The collaboration with AUG. PRIEN has been characterized by trust and appreciation since the first meeting. We look forward to the ongoing process and to bringing about real transformation with courageous decisions,” says BR*Studio Managing Director Stefan Bräutigam, looking forward to the collaboration and the shared project in the future.

Every spring, the Hamburgische Kulturstiftung invites its partners and supporters to a surprise gala at the unique Hansa Theater at the Steindamm. In a multifaceted program, funded projects of the foundation and, for the first time, the new brand design developed by BR*Studio were presented. We couldn't miss out on this and gladly accepted the invitation from the Hamburgische Kulturstiftung. We were particularly pleased with the welcoming speech by Managing Director Gesa Engelschall, who thanked us for the good cooperation and the “modern, casual and fresh design”. We are happy to return the compliment to the Hamburgische Kulturstiftung team. Click here for the casual design case.

Two successful days at Autonomy in Paris with MOIA have come to an end and we are delighted to hear from our client: “Working closely with BR Studio for a booth conception at the AMWE in Paris has truely enhanced our brand's presence at the trade show. Their creative strategies not only elevated our booth to a next-level brand touchpoint but also delivered a remarkable brand experience. Every element was thoughtfully crafted to resonate with our audience. Our partnership has played a key role in shaping our brand's journey, and we're very thankful for achieving this amazing effort.”


The design idea of the exhibition stand captures the essence of an urban reality. Together with our partner Studio Huber, we integrated architectural elements of urban spaces into the stand's design language and materials, creating a welcoming atmosphere that invites visitors to experience the brand first-hand.

We are delighted to have our case for Duffle featured on The Brand Identity. With over 375,000 pageviews per month, over 630,000 followers on Instagram and 88,000 followers on LinkedIn, TBI is one of the world’s largest and most prestigious graphic design blogs, collaborating with the top 1% of creatives, studios and agencies. Have fun reading the article here.

We are delighted to welcome Sonia as a new customer at BR*Studio. The San Francisco-based AI start-up is funded by the renowned Y-Combinator, which has helped unicorns like Airbnb, Twitch and Coinbase grow exponentially.
Sonia is a fully AI-powered cognitive behavioural therapist that delivers text and voice-based therapy sessions via an iOS app. "We make mental health care accessible to anyone, anywhere, anytime," is the purpose of the start-up's three founders, Chris, Dustin and Lukas, who met while studying at ETH Zurich and took the leap to MIT in Cambridge to deepen their research in the field of artificial intelligence.
The first results of our design sprints are already visible in the form of a new logo, new graphic language and social media templates. "It's incredibly exciting to accompany this ambitious and dynamic start-up on its journey and to keep working iteratively on the needs of the app and communication," explains Managing Director Tim Rotermund.

PAGE Online, the digital magazine for the creative industry, reported exclusively on our redesign of the Altonaer Spar- und Bauverein. "Inspired by the brick architecture of Altona: With a rebranding of BR*Studio that oscillates perfectly between history and future, the Hamburg building cooperative altoba is facing new challenges." Many thanks to Sabine Danek and the PAGE team for the great report.

You can read the whole article here on PAGE Online.
Click here for the full case study.

From January 2024, we will be introducing a 4-day week for three months on a trial basis.
We believe that a shorter working week can not only lead to more creativity, but will also have a positive impact on our team spirit and work motivation. As a team, we want to create more space for creative development and a committed, modern and future-oriented working environment in which the personal development of each individual is just as important as the successful realization of our projects.
We are looking forward to the exciting journey we will embark on together as a team.

The new Beiersdorf Campus unites employees from two locations into one - in the heart of Hamburg, where it all began over 140 years ago. To celebrate and showcase the big two-day campus opening, we developed a design system based on the iconic floor plans of the five Beiersdorf buildings C.ONNECT, A.CTION, R.OOTS, E.MPOWER, and X.PLORE. The flexibly adaptable design system was used throughout the campus. From save-the-date invitations to the Campus Opening app to large-scale window wraps, from nametags to keynote presentations. "The Campus Opening design was seen literally everywhere. An incredibly strong and consistent overall impression and therefore also a huge success for Beiersdorf," Marie Boden (project manager for the Beiersdorf Campus) was thrilled with the event.

We developed a branding for Beiersdorf to implement the new building names of the campus. On the newly redesigned campus, the names C.ONNECT, A.CTION, E.MPOWER and R.OOTS were presented in a colourful way. The overarching motto was: "The way we C.A.R.E.".

Event design for the NIVEA Summit 2023. This global NIVEA team conference took place over three days in March 2023 in Hamburg. The motto was “LOVE for our Iconic Brand”. More than 800 NIVEA employees met here and attended lectures and workshops on topics such as “Excitement for Skincare” or “Winning Team. One Brand one Team, one Dream.”

Bräutigam & Rotermund is now: BR*Studio! What started as a twosome now stands for a new culture of collaboration. We have been successful as a design agency in Hamburg for over 10 years. Our two-man show has now become a force to be reckoned within the field of brand design: with 13 permanent employees, numerous renowned clients, a proven network of specialists and many award-winning projects. Now we are excited about the next step, with which we are not only establishing a new name as BR*Studio: We are developing the brands of tomorrow - with courage, clarity and a collaborative approach. And set completely new standards in brand development and collaboration.

Exactly one year ago, the starting signal was given for the brand development of the micro-living brand Die Zimmerei. The portfolio of the new brand comprises 3,200 units spread over 11 residential properties in 10 major German cities as well as in Vienna. The great collaborative teamwork paid off - our brand design for Die Zimmerei won in the "Communication" category of the imAward 2023. Congratulations to our longtime customers and partners at Reos GmbH and Die Zimmerei! Thank you for your courage and trust. Get more insights here.

For Panattoni Germany, Europe's largest project developer of logistics real estate, we introduced the existing corporate design in German-speaking countries. To do this, we further developed the international brand strategy and brand design and adapted them to local conditions in applications such as trade show booths, ad campaigns and construction fences. We translated the values that we developed collaboratively as part of the strategy into meaningful headlines that we staged for a national image campaign. The focus was always on the claim "International vision, local focus".

For the ridesharing service MOIA, we developed a 3D branding that transfers the brand's existing brand design into the real world. In collaboration with Studio Huber, the brand was thus brought to life for the first time in a holistic spatial experience. The occasion for the staging was the trade fair stand for the ITS World Congress in Hamburg, the world's largest event on the subject of smart mobility and the digitalization of traffic and transport.

The urban jungle takes over the street: Under the concept idea "Urban Jungle" we combined the form and material language of outdoor elements (street furniture) with contemporary design elements. Because ridesharing reduces traffic, the street takes a back seat - and creates space for a new togetherness.

The central element of the booth was an interactive exhibit created in collaboration with Christian Hergarten. It enabled MOIA's mobility experts to navigate through extensive simulation data on site, present it to an interested audience - and thus start a dialog about the future of ridesharing.