New projects and more: read up on all the latest from our branding studio in Hamburg.
Proud to be united: Beiersdorf Campus Opening
The new Beiersdorf Campus unites employees from two locations into one - in the heart of Hamburg, where it all began over 140 years ago. To celebrate and showcase the big two-day campus opening, we developed a design system based on the iconic floor plans of the five Beiersdorf buildings C.ONNECT, A.CTION, R.OOTS, E.MPOWER, and X.PLORE. The flexibly adaptable design system was used throughout the campus. From save-the-date invitations to the Campus Opening app to large-scale window wraps, from nametags to keynote presentations. "The Campus Opening design was seen literally everywhere. An incredibly strong and consistent overall impression and therefore also a huge success for Beiersdorf," Marie Boden (project manager for the Beiersdorf Campus) was thrilled with the event.
Beiersdorf Campus New year, new names!
We developed a branding for Beiersdorf to implement the new building names of the campus. On the newly redesigned campus, the names C.ONNECT, A.CTION, E.MPOWER and R.OOTS were presented in a colourful way. The overarching motto was: "The way we C.A.R.E.".
Feel the Heartbeat: NIVEA Summit 2023
Event design for the NIVEA Summit 2023. This global NIVEA team conference took place over three days in March 2023 in Hamburg. The motto was “LOVE for our Iconic Brand”. More than 800 NIVEA employees met here and attended lectures and workshops on topics such as “Excitement for Skincare” or “Winning Team. One Brand one Team, one Dream.”
Bräutigam & Rotermund is now: BR*Studio!
Bräutigam & Rotermund is now: BR*Studio! What started as a twosome now stands for a new culture of collaboration. We have been successful as a design agency in Hamburg for over 10 years. Our two-man show has now become a force to be reckoned within the field of brand design: with 13 permanent employees, numerous renowned clients, a proven network of specialists and many award-winning projects. Now we are excited about the next step, with which we are not only establishing a new name as BR*Studio: We are developing the brands of tomorrow - with courage, clarity and a collaborative approach. And set completely new standards in brand development and collaboration.
Die Zimmerei wins the imAward 2023
Exactly one year ago, the starting signal was given for the brand development of the micro-living brand Die Zimmerei. The portfolio of the new brand comprises 3,200 units spread over 11 residential properties in 10 major German cities as well as in Vienna. The great collaborative teamwork paid off - our brand design for Die Zimmerei won in the "Communication" category of the imAward 2023. Congratulations to our longtime customers and partners at Reos GmbH and Die Zimmerei! Thank you for your courage and trust. Get more insights here.
National brand refresh for Panattoni
For Panattoni Germany, Europe's largest project developer of logistics real estate, we introduced the existing corporate design in German-speaking countries. To do this, we further developed the international brand strategy and brand design and adapted them to local conditions in applications such as trade show booths, ad campaigns and construction fences. We translated the values that we developed collaboratively as part of the strategy into meaningful headlines that we staged for a national image campaign. The focus was always on the claim "International vision, local focus".
An urban jungle for MOIA at the ITS World Congress
For the ridesharing service MOIA, we developed a 3D branding that transfers the brand's existing brand design into the real world. In collaboration with Studio Huber, the brand was thus brought to life for the first time in a holistic spatial experience. The occasion for the staging was the trade fair stand for the ITS World Congress in Hamburg, the world's largest event on the subject of smart mobility and the digitalization of traffic and transport.
The urban jungle takes over the street: Under the concept idea "Urban Jungle" we combined the form and material language of outdoor elements (street furniture) with contemporary design elements. Because ridesharing reduces traffic, the street takes a back seat - and creates space for a new togetherness.
The central element of the booth was an interactive exhibit created in collaboration with Christian Hergarten. It enabled MOIA's mobility experts to navigate through extensive simulation data on site, present it to an interested audience - and thus start a dialog about the future of ridesharing.