We combine bold design with a forward-thinking strategy. We are BR*Studio.
We develop forward-thinking brands that create relevance, stand out from the crowd, and set a new standard in their industry – both in the physical and digital worlds.
Approach
Brand strategy, brand creation, brand experience, and digital experience: with unique branding, we make brands more visible and create stronger brand positioning. How we work.
Profile
At BR*Studio, we think and work as a true partner – reliable, bold, and future-oriented. Who we are.
Our News
The new Northrail website is live!
The new Northrail website is live. Together with the Hamburg-based company, we have developed a digital presence that sharpens the positioning of this European rolling stock lessor, clearly communicates its service portfolio and puts the people behind the brand centre stage.
With 430 rail vehicles across 14 countries, €1.5 billion in assets under management and a team of 55 employees, Northrail is one of Europe's leading rolling stock lessors and asset managers. Our challenge was to translate this scale and diversity into a clear and compelling digital experience.
The focus was on making the company's complex, international range of services easy to understand and navigate. A structured information architecture, consistent visualisations and technical data sheets showcase the fleet. A dynamic information system and an interactive module provide a clear overview of vehicle data, countries of operation and the service network.
But Northrail is more than just a fleet, technical specifications and figures. The new website also puts the people behind the company in the spotlight, highlighting what defines the way they work together: personal relationships, strong partnerships and a dedicated team.
onest. featured in PAGE
We’ve got some news from PAGE: our joint project with onest. is currently featured in PAGE. The article takes a closer look at how the brand came to life, offering an deep dive into the strategic and creative development of the entire brand identity.
We’re still incredibly proud that founders Robin and Fabian approached us with their vision to rethink the energy drink industry with honest products, transparent ingredients and a brand built on genuine credibility.
Together, we developed the brand from the ground up. From the initial brand workshop and strategic foundation to the naming and design concept, with authenticity, clarity and transparency at its core.
“We believed in the guys and their product from day one. That’s why we decided to invest in onest. ourselves. Together, we now want to establish the natural energy drink here in Northern Germany as well,” says BR*Studio CEO Stefan Bräutigam.
A big thank you to the entire onest. team for their trust and for such a great collaboration. And thank you to PAGE for taking such an in-depth look at our project.
Read the full PAGE article here.
HAMBURG GOES LIFE. And we were there.
A good wayfinding system is never truly finished. It grows with the place.
LIFE HAMBURG in Bramfeld opened its doors this weekend. 15,000 square metres bringing together a School, Kindergarden, Multipurpose hall, Food Lab, Makerspace, Café and the Central Agora. A campus for all generations, set to evolve and grow over the coming years.
For wayfinding, that means it needs to work from day one while remaining open to everything that is still to come. A system that guides the first visitors today and allows for new uses in the future without having to be reinvented from scratch.
Especially on complex campuses, thinking in phases is key. If you define everything from the outset, you lose the flexibility a place like this needs.
Making spaces easy to understand as they continuously evolve is exactly what we do. Congratulations to Janina Lin Otto, Benjamin Otto and the entire LIFE team around Anette Kuhn and Doris Stoltze on creating such a wonderful place.
We’re always on the lookout for new joint projects. Tell us about yours.