Stadion Am Rothenbaum - Rebranding of a tennis icon.

Together with the internal design team of ECE Projektmanagement, Bräutigam & Rotermund developed the graphic appearance of the historic stadium. A modern color code assigns the main entrances to the four cardinal directions and facilitates orientation at the center court. Striped graphics and typography inspired by the court boundaries form the core of the striking wayfinding system, which was transferred into a communication booklet to organize the extensive reconstruction. We also organized the tendering, sampling and supervised the reconstruction measures until the start of the Hamburg European Open tournament.