Optimizing processes, creating freedom. Brand identity for a leading digitalization partner.


As part of the ALSO Group, druckerfachmann.de is one of Germany's leading providers of managed print services. To transform its business portfolio for the future, the company expanded its core business to include three new service areas: Document Management, 3D Printing and Additive Manufacturing, and Managed Workplace. The transformation process necessitated a new strategic direction and a new corporate image.


"Optimize processes, create freedom" - the value proposition is at the heart of the jointly developed brand strategy. Process optimization is also the guiding principle in the newly developed brand design. A logo in which gears mesh fluidly, a structuring design grid, technical-looking typography, and 3D renderings that visualize the printing and digitization process: The design elements of the brand design give druckerfachmann.de the freedom to react flexibly to all requirements and touchpoints.


Gearwheels that mesh fluidly translate the guiding idea of process optimization into a new visual brand.

The combination of primary and secondary colors allows each of the four business units to communicate in its own color code.

The Brand Guideline documents the Brand Strategy and the Brand Design developed from it.

From a creative idea to an identity that shapes an entire brand. Learn about how we collaborate.