Carlsen K

Moin moin, Mr. K! Strong character brand design for a Hamburg based kids content marketing agency.


Hamburg-based Carlsen Verlag is Germany's biggest children's and youth book publisher. To strengthen this positioning in the B2B market as well, the company founded an in-house agency for children's media that was to connect children's book heroes like Conny, Leo Lesemaus, and Benjamin Blümchen with major brands.


Carlsen K - the content marketing agency with the target group of families and children was born and received a likable and independent brand identity from us. Mr. K, the minimalist and somewhat idiosyncratic toucan, was created in cooperation with the renowned children's book illustrator Ole Könnecke and is the new hero of Carlsen K. The modern brand design is supported by characterful typography and a soft color code.


Mr. K is a toucan and the sympathetic character that gives Carlsen K a face.

From a creative idea to an identity that shapes an entire brand. Learn about how we collaborate.