FOX Group
Creating Sustainable Value: Collective Impact as a Strategic Brand System
Context
The FOX Group is a Hamburg-based investment company that invests in ventures across the fields of real estate, infrastructure, renewable energy, and digital business models. As a holding company, the FOX Group brings together diverse competencies, perspectives, and resources under a shared entrepreneurial ambition. The new brand design builds precisely on this idea: making diversity visible while simultaneously connecting it into a cohesive and unified experience.
Approach
At the heart of the brand design is the FOX Group’s ambition to create sustainable and measurable impact. Impact emerges where competencies, perspectives, and resources are strategically combined. This principle forms the foundation of the design system. The FOX Group master brand defines a clear visual framework, while the subsidiaries differentiate themselves through color and naming. The result is a consistent, easily scalable system with strong recognizability.
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FOX Group |
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Photography |
FOX Real Estate follows the group’s design language and makes a confident statement through its own distinctive brand color. On the website, the design unfolds with a powerful visual presence.
The clear, straightforward design ensures high usability and consistent user guidance in the digital space as well. This results in a flexible user interface design system that works across different types of content and can be modularly reconfigured. It provides a future-ready foundation for the long-term expansion of the FOX Group’s digital presence.
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