Aspera Partners
A guiding light and reliable partner on the path out of the crisis.
Context
From crisis to the stars, Per aspera ad astra. Aspera Partners supports companies as a reliable partner and guiding force in times of uncertainty – helping them navigate their way out of a crisis with an eye toward the future. With a clear vision, a confident approach, and the courage to reach new horizons. As transformation and turnaround experts with years of experience, proven methodologies, and an extensive network, they help their clients achieve renewed vitality and entrepreneurial freedom.
Approach
Stars have always provided guidance – and even today, celestial navigation remains a reliable method for determining one’s course. This is especially true in emergency situations, when modern systems fail. Only those who know their location can set a course and shape change. With this powerful story as a visual guiding principle for our design concept, we have created a modern brand identity that lives up to the company’s premium standards and brings the brand’s narrative to life.
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At the heart of the visual concept is the sextant. As a well-known symbol and tool for safely navigating out of crisis situations, it embodies Aspera Partners’ values and aspirations in a powerful logo.
From the shadows to a new radiance: Drawing on the narrative of Aspera Partners, the brand colors are inspired by the hues of twilight. The primary color is a soft beige tone, which, when used across large surfaces, significantly shapes the brand’s visual identity.
Two brand typefaces, one goal: By using a typeface combination that balances tradition and modernity, we create the tension between rationality and emotion in the brand’s visual identity.
The central concept of celestial navigation is reflected in the key visual, which is used flexibly as the background for every touchpoint.
“For us as a startup, the comprehensive (re)branding project with BRStudio was one of the biggest investments in our company’s history – and a true game-changer. As a small, founder-led organization, we approached this deeply personal process with both an open mind and a critical eye. The team at BRStudio consistently impressed us with their creativity, patience, and technical expertise. Thank you so much!”
Related Projects
From a creative idea to an identity that shapes an entire brand. Learn about how we collaborate.